Opportunities for upcoming creatives in Australia may be seen as scarce, but it is organisations like ‘RAW’ that are providing a platform for artists to share their work. FIB interviewed one of RAW’s talents, Lynuz Macalalad on his creative style and his opinion of the organisation.
RAW is an “independent arts organisation, for artists, by artists”. RAW has an inspiring mission to provide creative artists within the first 10 years of their independent career, with the essential exposure to be seen and heard.
This creative organisation’s first debut in Australia took place in 2013, but RAW has been “digging the underground” for talents of various mediums since 2005. The international project now operates in over 60 cities, showcasing indie talent in visual art, film, fashion design, music, performance art, hair and makeup artistry and photography.
As it is getting hard to have a voice and to be heard within the industry, it is important for creatives to be independent thinkers and less reliant on what’s ‘new’ or ‘on trend’. Consumers are seeing through the large billboard campaigns of international companies, and are wanting something more original; they are hungry for new names.
DIY and art-inspired fashion trends are rising, and the word of mouth chatter about suburban creative arts, craft and design markets such as ‘Finders Keepers’ are becoming more well-known. This may be because individuals know that they will find ‘one off’ treasures, or they feel passionate about supporting a struggling artist that is trying to make a name for themselves.
Presenting or showcasing at RAW undeniably plays a role in helping upcoming artists, designers and students get a leg up. This organization is all about exposing the bright, the bold and the original. So by attending a RAW showcase, you will be ensured to be introduced to inspiring and innovative expressions of creativity.
Sydney-based photographer and Art’s student Lynuz Jeriko Macalalad was recently selected to present a collection of his photography work at a RAW: Sydney ‘Signature’ exhibition at ‘Manning Bar’. Lynuz describes his creative style as
“A mix of classical elements, mixed with a clean and edgy aesthetic.”
FIB found the opportunity to ask him a few questions about his creative work, and to gain an insight from his point of view, about opportunities like ‘RAW’.
On Lynuz’ Creative Work
In what ways do you keep your work fresh and original?
Too often these days, most photographers opt for that trendy faded and washed out look, and I think that the images start looking too similar. With my images, I really celebrate the vibrancy and colours. I like my photographs very clean and refined. As I am a perfectionist I believe the smallest details make the biggest impact.
What do you think photographer audiences are looking for from creatives in the industry lately?
I think the audience are looking for relatable content, whether it is in the concept or some elements in the images. The key is to have that element where your audience can really connect. Like I have stated earlier, I incorporate classical elements in my work, this includes cultural traditions, artworks, historical figures and events to create a sense of connection to my audience.
Is collaboration important, why?
Collaboration is one of the most important thing to do in being involved as a creative. It enables talented individuals or teams to work together and expand on their skills and knowledge. It is also a great way to connect and network with people in the industry.
Knowing your worth as an artist is important. It gets to a certain point where unpaid collaborations will do more damage to your reputation than good.
From your experience as a Sydney-based photographer, is it a struggle for upcoming designers to be heard in Australia?
I think that our fashion industry is very niche and small compared to other great cities in the world. Majority of the public only recognises and trusts the large international and mainstream brands, which leaves Australian designers in the shadows. Don’t get me wrong, we have a lot of amazing and successful designers in Australia who are recognised around the world, but for smaller and emerging designers I definitely feel there is a struggle to get their brand and names out there.
On RAW Exhibition
How did the opportunity to present at RAW come about?
RAW Artists contacted me via e-mail earlier this year asking if I wanted to participate in their Sydney exhibition that took place at Manning Bar, on Friday 15, April. I had previously heard many good things about the organisation. Also, the opportunity allows me to showcase at any city around the world that participates in the Raw Artists program, and this made it even more appealing!
What did your collection consist of?
My exhibition consisted of twelve of my strongest images from photoshoots that I did last year and early this year. I chose one image from each of my favourite photoshoots that I thought were the strongest.
What kind of doors does presenting your work at a RAW exhibition open for you?
Presenting at RAW Sydney has opened the door for me to showcase around the world! It has enabled me to network with many established creatives and to merge with talented individuals. It has also attracted new audiences to my work, which is always a positive.
Showcasing at RAW Artists also looks good on my resume… I mean come on, they are an international organisation!
To see where these doors take the young creative, you can follow his work at on his Facebook Page & on Instagram.
