Gorman has just launched a collaboration with French design duo Atelier Bingo. As both designers are known for their bold, quirky and whimsical prints and daring use of colour and texture, it’s the perfect pairing.
The new line spans Gorman’s eclectic range of clothing, accessories and home wares, and features Bingo’s unique illustration style and bold abstract geometric motifs. Founder Lisa Gorman’s favourite piece from the new collection is the art de crayon pantsuit, which is a due in store this November.
The duo behind Atelier Bingo is Maxime Prou & Adèle Favreau; the pair met while attending art school in 2007, and left their respective city jobs in 2013 before moving to Saint-Lauren- sur-Sèvre, a quaint seaside town on France’s west coast. They now work out of their rural design studio, producing their distinctive prints and collaborating with huge international names, including Vogue, Pull & Bear, The Paris Review, and most recently, Gorman. When asked why working with Gorman appealed to them, they responded,
‘We already knew of Gorman from their crazy cool collaborations they have done in the past so we were so happy when they asked us to collaborate with them. It’s a very colorful and funky brand, we really like the spirit of it!’
Lisa visited the Atelier Bingo studio in September this year with Gorman photographer Ben and Australian model Kelsey to shoot the campaign, where the resulting lookbook can be seen on the Gorman site. It isn’t difficult to see why the collaboration was such a success — the studio and surrounding landscape are both absolutely gorgeous. Lisa describes the setting as being,
‘Not your everyday industrial ex-textile mill…it’s charmingly stunning. The river flows by, little bridges cross over to ancient country cottages…church bells ring and they share it all with a beautiful golden retriever called Donut.’
This creative haven is reflected in the new collection, as every piece harmonises texture, colour, and structure; the result is a highly wearable, fashion forward collection.
Check out the rest of the Gorman look book here, and if you’re keen to know more about quirky design, check out FIB’s Renegade series below.
Quotes are sourced from the Gorman campaign.
