KENDRICK LAMAR DROPS NEW ALBUM: DEEPFAKES AS KANYE, WILL SMITH, NIPSEY HUSSLE, KOBE BYRANT & MORE

Kendrick Lamar is taking the internet by storm with his new single “The Heart Part 5”. In the video, he deep-fakes famous rappers and other controversial black men, talking through their perspectives. Lamar’s fifth studio album, “Mr. Morale & the Big Steppers” drops today – Friday 13th May.

Credit: Marca

Kendrick Lamar returns with “The Heart Part 5”, his first single as a lead artist since 2018. It is the fifth instalment in Lamar’s “The Heart” series of songs. The first and second seasons came out in 2010, with the third coming out in 2012 and the fourth in 2017.

“I am. All of us.”

Credit: Kendrick Lamar Youtube

The series sees Lamar talk about the environment he sees around him.

“It’s culture, breaking bottles, hard to deal with the pain while you’re awake / Come tomorrow, we forget the leftovers, we start over, that’s the problem”

he raps in “The Heart Part 5”.

Several times throughout, Lamar also mentions the murder of fellow rapper Nipsey Hussle in 2019:

“I’m in Argentina wiping tears of confusion / Water between us, another colleague has been executed.”

“The Heart Part 5” comes out with a video that Lamar directs. He teams up with his frequent collaborator Dave Free for the clip.

The video begins with a quote from Lamar’s alter ego, oklama: “I am. All of us.” Lamar is in front of a red backdrop here, rapping his verses.

He stands alone, in front of a red screen. At times, he appears with the faces of other rappers and controversial or deceased black men photographed as himself. These include Kanye West, Will Smith, Kobe Bryant, OJ Simpson, Jussie Smollett, and finally Nipsey Hussle.

The Big Issues

Credit: Kendrick Lamar Youtube

In the video, He talks about realizing how life is all about perspective and how his perspective is different from others as he gets older. He then thanks all of his beautiful fans and his listeners for giving him this platform. He talks about different aspects – like the neighbourhood, culture, American street life, revolution, murder, drug abuse, humanity, and more.

“Mr. Morale & the Big Steppers”, Lamar’s fifth studio album, is due out today – at 12 am Friday, May 13th. Lamar announced a sequel to 2017’s “Dam.” last month, saying it would be his last record with longtime label Top Dawg Entertainment.

Check out the clip, below:

 

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