The Spanish luxury house Loewe announces its collaboration with the renowned German photographer Juergen Teller for its SS23 collection. The campaign gathers many famous artists from around the world. From actors, and artists to models and performers, highlighting the new collection “Chinese Monochrome”.

Working with the famous fine art and fashion photographer Juergen Teller, Loewe presents its SS23 collection campaign. Featuring global stars in different fields, so different personalities and individualities can be portrayed.

Actors Taylor Russell, Tang Wei, Leo Wu, Chloe Sevigny and Naomi Ackie are on the list. Also artist Roni Horn, and model Jeanne Cadieu. Singer Yeri from the Korean female group Red Velvet, and performer Mari Natsuki.

Moreover, director Luca Guadagnino and costume designer Sandy Powell; demonstrating the different sides of the brand and the variety of the collection.

The “Chinese Monochrome” Collection

Loewe highlights its new collection “Chinese Monochrome”. It features old Chinese pottery from the Ming and Qing eras.

The exquisite elegance of these ceramics is undoubtedly a result of decades of steadfast craft refinement by successive generations of artists. From “Pale Aubergine” and “Tea Dust” to “Pale Celadon,” the pieces serve as inspiration e.g. for the hues on purses, T-shirts, shorts, and shoes.

Since the brand’s creative director Jonathan Anderson says, “How art, in all its expressions, is a thing of beauty in itself.” The collection perfectly extends the notion of art-is-fashion-is-art.

Through the lens of Teller, the models engage in authentic, humanistic interactions with their surroundings and apparel.

In a campaign-related video, ceramicists Deng Xiping and Natasha Daintry, as well as professor Wang Guang Yao, go into further detail about the antiques.

To conserve the art craft and ceramics history, Loewe is financing a new monochrome ceramics educational programme at Jingdezhen Ceramic University. And presenting an exhibition at the ART021 Shanghai Contemporary Art Fair in commemoration of the debut.

You can watch the video below. Also for more information, stay tuned on Loewe’s official website and social media.

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