Harry Styles’ beauty brand, Pleasing, is wandering into the world of fragrances. Its latest conquest? A new collection inspired by intimacy.
The pop star’s brand first hit shelves in November 2021. Its first collection included a range of nail polishes, skincare serums and lifestyle products. Since then, fans have become fanatic about his gender-neutral merchandise. In fact, the products selling out as soon as they release.
In the debut of Pleasing fragrances, Styles introduces you to three scents: “Closeness”, “Rivulets” and “Bright and Hot”.
The fragrances drop in collaboration with the French fragrance house Robertet. The collection is apparently, reminiscent of intimate moments in a relationship, smelling of “skin-on-skin” and brief encounters.
Pleasing CEO, Shaun Kearney tells The Business of Beauty,
“Being a brand that is deeply rooted in the exploration of colour, emotional storytelling and sensory experiences. . .it is a strategic move for us to expand into this category,”
To further promote the fragrance collection, Styles’ brand will include peel-off strip samples with all online orders.
The three scents are set to release in October on the Pleasing website, however the brand hopes to bring them to physical stores.
While the announcement leaves little to no detail on the exact notes of the fragrances, Styles’ fans are highly likely to sell out the collection in support of their favourite artist.
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