The very first designs from American fashion designer, DJ and music producer, Virgil Abloh will be celebrated in the Louis Vuitton pop-up in London. The SS19 collection that was inspired from The Wizard of Oz, the setting is filled with yellow brick roads, light prisms and bombarded with vibrancy.
The pop-up store that is located at Bruton street, which is at a neighbouring distance from the British capital’s Hyde Park. The pop-up will be open until the 25th of October and will be featuring men’s clothing. The Louis Vuitton Instagram page displays a lot of colourful designs and a lot of streetwear-inspired jackets.
The entire space spanned 2000 square feet was embroidered with bright and colourful lighting and a flight of yellow brick road staircase brings customers up into the space, that was also surrounded by an array of poppy fields and wild forests. Moreover, the land of Oz was completed by its settlers. Virgil Abloh invited Idris Elba, Rami Malek, Rita Ora and Frank Ocean to cut the metaphorical ribbon on October 19th. A number of sneakers and accessories were up for purchase at the pop-up.
Abloh, who in four years went from launching a streetwear label to heading the men’s division of the world’s biggest luxury brand, compared his journey to that of a “farmgirl from the Midwest transported to Oz, a fairy-tale land where she experiences things beyond the reach of her imagination”.
Check out the pictures from the space above and let us know what you think of Abloh’s debut collection for the SS19 collection.