PSA: a black fit no longer grants you automatic chic status.
Gen Z is carrying with them more than an inherent knack for all things digital, but a refreshing take on fashion. They are bringing colour back to our closets in all its disordered glory.
Gone are the days where a black fit could grant us automatic chic status, and sophistication was the utmost compliment. Gen Z is having away with monochrome and is replacing it with all things bright and vivid. Young people are striving to embrace utilitarianism and a way of celebrating bold and garish behaviour.
Known for their social mindedness and individualistic way of thinking, Gen Z is translating these attitudes into fashion. And choosing to leave the colourless closet behind to construct outfits based on pleasure and personality. They’re also using colour as a means to change their state of mind, also known as “dopamine dressing”.
Gen Z is shifting away from neutral outfits to achieve a chic look and are instead celebrating experimentation. Influenced by creativity and chaos, using a mix of colours, tones, and textures to produce a look.
This new celebration for experimentation is seeing Gen Z looking to pre-loved and vintage pieces more than ever, hoping to create a wardrobe as close to one-of-a-kind as possible. This mentality may very well be leaving concepts like the highly thought-out capsule wardrobe in the past.
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