Pharrell Williams has given a sneak peek of the upcoming Louis Vuitton campaign featuring renowned artist and entrepreneur Rihanna.
The campaign capitalises on Rihanna’s celebrity status, showcasing the classic Speedy bag in various vibrant colours. Evidently embodying the signature craftsmanship of Louis Vuitton and the distinct style associated with Lower Manhattan.
The campaign consists of three official posters and a corresponding video. The posts released days before LV’s SS24 collection went public, offering a glimpse into what was to come. Fast forward two weeks later, we now have the accompanying video.
Rihanna is seen effortlessly carrying multiple iterations of the Speedy bag while navigating the streets, complemented by a casual cup of coffee in her hand. This portrayal positions her as “a symbol of human empowerment and the quintessential everyday icon,” as described by the fashion house.
“The campaign represents the union of two everyday icons in a luxury bag founded in codes of reality (the bag), which are then embodied by an artist of universal human appeal (Rihanna)”
With Pharrell’s tease, Louis Vuitton fans eagerly anticipate the full unveiling of the campaign. Eager to explore the visual narrative and the aesthetic it presents.
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