From rapping about being a cow and singing about being your woman, Doja Cat has always been quite the character and this new era certainly attests to that.
Hitting streaming services on the 22nd of September, the full length, 17-track album titled Scarlet, has received both positive and negative buzz. As an artist who thrives off of conflict and controversy the negative buzz surrounding the album and the artist herself is nothing new.
Earlier in the year, Doja upset her fans when she took to Threads to claim that her former albums, Hot Pink and Planet Her were just cash grabs.
She further upset her fans who call themselves “kittenz” when Doja said in a now deleted post:
“My fans don’t name themselves s**t. If you call yourself a ‘kitten’ or f**king ‘kittenz’ that means you need to get off your phone and get a job and help your parents with the house.” She angered her fans even more when she was asked to tell her fans she loved them with her response being, “I don’t though cuz i don’t even know y’all.”
The war with her fans caused her to lose 500,000 Instagram followers according to an article on Buzzfeed News. In stopping their support for the rapper, some fans even began to deactivate their fan accounts.
After the mass unfollowing and the back and forth arguments with her fans, Doja said that it felt like she “defeated a large beast that’s been holding me down for so long . . . I feel free.”
Classic Doja
Back in June, Doja brought us into the new world of “Scarlet” and her new found freedom with the song “Attention.”
The song features many witty and catchy clap-back lyrics that reflect her “don’t give a f*ck” attitude:
I am not afraid to finally say shit with my chest
Lost a lil’ weight, but I ain’t never lost a tushy
Lookin’ good, but now my bald head match my-
Lookin’ good, but now they all sayin’ that I’m ugly
Boo-hoo, my n***a, I ain’t sad you won’t f*ck me
Going a long with the cool bass line, the music video is provocative and eye catching and very much classic Doja. In the video she is seen walking down the street, pushing people out of her way, not giving a damn about what anyone thinks.
Not all the tracks on Scarlet are diss-tracks however. The tenth song on the album titled, “Agora Hills,” is express the complex feelings of wanting to publicise a love that must be kept private out of necessity, and whatever that necessity may be.
With an a chill trap-beat sound, the music video dropped three days ago. It opens with a demonic-like scene. Doja floats in what seems to be an abandoned, dystopian world.
The video is stylised to look like vintage. It cheekily shows a juxtaposition of demonic motifs with cute girly settings. These are seen in a pentagram made from pink ribbon.
Doja Cat’s Scarlet era is bold and unique. It also shows us a whole new side to her mysterious persona. We can’t wait to see what she has in store for us next.
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