Björk’s futuristic embracement of technology portrays everyday life artistically. Her next video will be produced in virtual reality. The headset that will be able to view the work of art, the Oculus Rift, was purchased by Facebook last year for a staggering 2 billion dollars.
Her last album Biophila was ahead of its time too, it was released as an interactive App back in 2011. The use of Apps had not quite kicked off during this time and Björk was one of the first successful artists to utilise the opportunity.
Björk has been on the scene for twenty two years and is still experimenting with technology. At the age of forty nine she has still remarked in her career about how technology will impact the future. Björk lets her knowledge on technology and her new album unravel in an interview with Fast Company saying,
“It’s kind of funny, because I’m actually not that good with technology.”
Her innovation has been built upon her creativity and ideas, she talks about collaborating and how sometimes you cannot inherently force a relationship to mesh. Björk talks about musical relationships saying,
“You can’t really control it. If it’s fertile, it’s fertile, and if it isn’t, it isn’t. It’s similar to friendships.”
Björk displays a sense of tuition when she continues to say that you know if a relationship if bullsh*t or not. She compares relationships to collaborations, and talks about the artists involved need to be dedicated.
She classily categorises what music means to her by saying,
“A lot of the songs I listen to, I don’t want to hear them as albums. They’re pop songs or whatever. And then there are other ones where I want to sit down and listen to a story.”
Björk’s album will transcend how we perceive music and visual arts through the use of virtual reality. There is not a set release date for her virtual reality video, though it still feels prominent that the space age is near.