Pushing an erotic imagination to new limits is exactly the kind of appetite Coco de Mer seeks to feed.The brands looks to encapsulate experimenters within the realms of sex and eroticism with cheeky design. The range of pieces – from luxury bondage to seductive toys – is sure to please and pleasure any sensual wish. Now, the brand has taken the experience to a whole new level.
Founder Sam Roddick has recently teamed with fashion photographer Rankin and creative director Walter Campbell in the creation of X, an erotic film for a new campaign that gives potential viewers the chance to “delve that little bit deeper into their fantasies.” The core of the campaign rings true to Coco de Mer’s vision: to create a more vital, beautiful and erotic landscape through which individuals can explore and excite themselves.
The short film features flashes of highly charged imagery for no more than seconds at a time, in an attempt to stimulate conversation around the taboos present within the fashion industry. In an interview with AdWeek, Rankin stated that “doing something like this is about creating an experience. We’re putting it on a different level. Putting it on a level with enjoying a film. People call it content marketing, but it’s just about making something people want to watch.”
It’s no secret sex sells. Creating an erotic ad is sure to receive more attention than any other cultural facet. Without a doubt, a film such as this is going to excite, surprise and even encourage individuals to delve deeper into their own fantasies. Reigniting the connection between desire and oneself is not something Coco de Mer advises we shy away from.
It’s the reason why the brand’s London storefront becomes an evening “salon” under moonlight, providing workshops on erotic education to augment one’s own knowledge. Classes can be taken individually or in a group and lessons range from Mistress in the Bedroom, Tie & Tease, The Art of Restraint and Spanking Skills – an informative and salacious night out for anyone seeking to brush up on their raunchy boudoir expertise.
Luxurious, enticing and empowering, Coco de Mer ensures you will never be left short of ideas or inspiration. Sexual pleasure is complex and endless; but thanks to the London brand, along with their artistic collaborators, individuals now have an opportunity to enhance their experience and, one hopes, enjoyment.
https://youtu.be/v8Q2b6cQblw