10 Fashion Photography Trends for July

1. Androgyny

The term ‘unisex’ represents a new notion of evolution and fashion offers a powerful aperture for this movement to express itself.

Casey Legler by Jean Baptiste Mondino

 

2. Audacious Adventurer 

 ‘Into the Wild’ themed editorials take viewers on a rugged journey of gorgeous scenery and high fashion couture.

Dmitry Brylev for style website F****** Young photographer by Brent Chua

 

3. The Effortless Traveller 

Beautiful backdrops, white weathered stairs and simple fashion designs are a July  photography must.

Frida Gustavsson for ELLE Sweden photographed by Andreas Sjodin

 

4. Tailored Street Thug 

Combining high fashion couture with a badass edge.

Emil for ‘Smalltown Boy’ photographed by Monika Kmita

 

5. Fine Art and Fashion

Conceptual art influences fashion photography this July.

Daphne Groeneveld for the Numero #164 editorial, photographed by Greg Kadel

 

6. Nostalgic 1970’s 

Classic 1970’s photo-shoots come to life.

Eddie Pettersson for Camp Collective photographed by Heather Gildroy

 

7. Statuesque Portraits 

 Statuesque portraits explore the relationship between photography and sculpture.

Jack Bradshaw for ‘Discipline’ editorial photographed by Jonathan Segade

 

8. Kitsch Couture

Colourful and occasionally in bad taste, kitsch fashion photography is a July standout.

Martin Parr for House of Holland

 

9. Atypical Family Portrait 

 These slightly offbeat family photo-shoots challenge ideas of the the modern family.

Anna ewers and John Waters for i-D Magazine Photographed by Alasdair McLellan

 

10.  Dance Fashion Photography 

performance editorials collaborate fashion with theatre and homage avant-garde garments.

Diago Mariotta Mendez captures China’s ‘Dreamland’
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