Just in time for World Ocean Day, Adidas and Parley for the Oceans have worked together and created a shoe which is almost completely produced from recycled ocean plastic. The aim of this collaboration is to bring awareness to the rubbish that enters our ocean and the effect that it has on our environment.
The foot-wear is innovative in many senses, mostly through its 3D print technology and design. This is a shoe concept which is working towards sustainable fashion. The main aspect of the design which makes this shoe sustainable, is the stitching on the exterior of the shoe. The material used for this has been spun from plastic waste and old fishing nets, collected from coastal areas in the Maldives.
Eric Liedtke, Adidas board member, stated “…The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create”. From this statement, it is clear to see that the brand is loyal and dedicated in trying to send a message to the rest of the industry, including competitors.
More about the design of the shoe; Fashion Journal stated that the plastic is used to provide a “comfy and bouncy feel”, with a flexible upper knit and classic cushioning system on the outer sole. In addition to this design, the unique and recognisable aesthetic of the shoe is a direct result of the teal colour way.
Only 50 pairs of the Parley Boost have been made, so FIB feels that this completely recycled sneaker doesn’t seem to have been released with the pure intent to make sales, but more with aims to raise awareness. This may be a strategy by Adidas to create exclusivity, or it may simply be because the production and manufacturing process of this sneaker is time consuming. By creating this sustainable shoe, it fuels the hype and conversation around this issue and how the industry can improve by protecting our environment.