Aside from her stunning looks, with over 5.6 million followers, it is understandable why someone like Bella Hadid would be chosen to star in the new JW Anderson AW16 campaign.
This years AW16 campaign will mark the first time that JW Anderson have used someone of her fame. In the past they have tended to choose lesser known models.
“When we were discussing the general concept of the campaign, we wanted a beautiful girl with a strong personality, Bella’s name came up and it was then decided!” – Anderson
The campaign was photographed by the incredibly talented Jamie Hawkesworth and styled by Benjamin Bruno. Both men are old hands when it comes to working with Anderson and the brand.
For the campaign, JW Anderson has looked to the world of the screen and has Hadid being caught in a moment of stress backstage. Her character is further enhanced by the contrast of her photograph with a black and white image of a young boy in a simple black t-shirt with a puppet. It is such a jarring contrast bringing the gorgeous colours from the latest collection to the forefront.
As well as having Jamie Hawkesworth and Benjamin Bruno on board, they have also been taking direction from the famed duo M/M Paris and had make-up artist Peter Philips and hairstylist Syd Hayes helping them out.
Instead of giving us multiple carefully written press releases and details on the collection, Anderson has opted to let his audience interpret the AW16 collection and accompanying campaign how they like. The only reference Anderson has left us is a quote from interior designer David Hicks.
“The excitement of today is in the freedom of the individual to make his own choice and the vast range of possibilities from which he may choose”. – David Hicks