This past September, the first new format Polo Ralph Lauren flagship store in Europe opened it’s doors on Regent Street in London. On the ground floor, customers can now create their own designs…
Following suit on the trend of getting customers more involved by offering interactive features, Ralph Lauren joins the ranks of fashion designers and streetwear brands alike, such as Nike and Prada, who have already established this model.
In addition to going to the flagship store and customizing your pieces, you can also design and purchase them on the Ralph Lauren’s online shop.
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