The brand did astoundingly well at its launch in 2009 at Selfridges in London, where bondage inspired girdle dresses sold out within 24 hours of arriving on the shop floor.
Since then the brand has expanded to include an evolving Signature line, a Bridal collection for the unconventional bride, a Swimwear capsule and atelier services such as Made to Measure and Ultimate Bespoke.
Their collections are currently available in over 20 countries at department stores, fashion concept stores and specialist boutiques.
Bordelle has been named a finalist three times in the UK Lingerie Awards and have appeared in numerous publications, including Vogue, V Magazine and GQ. The brand has some famous fan followers in the faces of Madonna, Lady Gaga, Katy Perry and Rihanna.
Watch FIBs’5-minute web-doco above depicting the success story of one of the most provocative progressive brands.
Written By Erika De Pellegrin
Edited by Bianca Gerlach
Film by Flur Witte