Kendall Jenner Turns Woke for Pepsi (But Not Really) and Gets Slaughtered on Social Media

Pepsi debuted their new ad ‘featuring’ Kendall Jenner and everyone is losing their shit, but not in a good way.

Kendall Jenner for Pepsi. Photo credit: People

 

Obviously trying to be one of the ‘cool kids’ Pepsi’s new ad is centered around protesting, because there isn’t anything American teens love more than protesting….. Except Kendall Jenner (said someone at Pepsi probably at some point). Do we know if anybody at the Pepsi marketing team has even met a teen before? Ever?

Now Pepsi might have had their heart in the right place trying to comment on current social issues but the execution was so off that it only seemed to add to the problem, while twitter of course had a field day pointing out everything that’s wrong with the 30 second ad. Honesty, how can you possibly get so much wrong in only 30 secs?

The ad is so bad that even the extras on set knew when filming how problematic this ad was. LOOK at their faces.

We first see a blonde Jenner in the middle of a fashion shoot, which is conveniently on the same street as the protest, get winked at by a passing man in the crowd which only then inspires her to join the protest; not before smirking because SHE knows how to end racism, she knows the secret to world peace…. Its Pepsi guys!

In the ad Pepsi not only bastardises the situation of racism and police brutality, but also the symbolism of the colour blue, which has been used as recently as the 2017 Oscars to convey solidarity with ACLU. Pepsi completely strips the symbolism of all meaning, with generic signs featuring the peace sign everywhere and one legible sign reading “join the conversation”, in order to promote their soda.

Kendall Jenner for Pepsi. Photo credit: Elitestatic

 

The ad embarrasses itself more by likening Jenner to a super hero who ‘transforms’ from rich super model by day to activist and global peace unifier by night with just the removal of her blonde wig. Jenner then joins the protest because like Hannah Montana, she’s just a normal girl without the blonde wig. Fueled by the liberation Pepsi so obviously bestows, Jenner then takes it upon herself to approach a cop – miraculously not getting threatened or shot in the process – and gives him a can of Pepsi. The cop drinks the Pepsi, the crowd cheers and Jenner is the hero having cured all cops of racism and institutionalized overuse of power forever. Forever!!!!

Kendall Jenner for Pepsi. Photo credit: Complex

 

SO MUCH SHADE:

Check it out below and laugh your ass off (but please spare a thought for the poor Pepsi PR people who will probably be pulling an all-nighter).

https://www.youtube.com/watch?v=PCEm21aTh5Q

Kendall JennerPepsi
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