Chanel Receives a ‘Culture Shock’

French fashion house Chanel has sparked outrage and controversy over their new line of accessories, particularly a wood and black resin Boomerang. Did they really think they weren’t going to cop backlash for this? 

Photo Credit: Chanel.com

Chanel’s choice to not only produce a boomerang but to charge almost $2000 for it is a hideous example of the kind of casual cultural appropriation which litters the fashion industry.

The outcry against the brand and their product began when Jeffery Star posted an Instagram pic of his own Chanel boomerang.

The comments quickly turned political with many comments coming from Aboriginal Australians who deemed the product ‘a cultural insult’.

The overwhelmingly negative social media reaction to the obvious appropriation of Indigenous Australian culture prompted Chanel to release a statement explaining that the brand “is extremely committed to respecting all cultures and regrets that some may have felt offended”.

However, Chanel has not yet released an actual apology, and the boomerang is still available for purchase on their website….

…psst. Chanel, if you really regret that you’ve offended people, the first step is to rescind the item and apologise! (especially if there are laws about trivialising the cultural item in question).

Chanelfashionwhoopsboomerangcultural appropriation
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