COVID-19 restrictions are lifting and the slow return to social life is happening. Where do the future of music festivals and concerts lie?
The UK hosted the first socially distanced concert at the Virgin Money Unity Arena on August 11. English Rock singer-songwriter Sam Fender was the first to headline a show at the pop-up venue in Newcastle, England.
Around 2,500 fans were separated on arrival, with cars parked two metres apart. Elevated seating sections holding up to 5 people were spaced two metres apart. Moreover, food and drink were to be ordered beforehand or via an app for collection or delivery.
Helen Page, Virgin Money’s brand and marketing director said:
“We are delighted to play a part in bringing back live music events as we start to emerge from lockdown. This feels like a unique opportunity to celebrate music and all the wonderful emotions that come with experiencing it live alongside other music fans.”
In general, many seemed to love the personal space:
The arena is set to be used for concerts, comedy shows and other performances. In particular, the Two Door Cinema Club, Supergrass, The Libertines are set to perform over the next month.
And in Australia?
As a matter of fact, Live Nation was trialing concerts in Australia in June. For instance, New Zealand’s test run of socially distanced gigs was successful. Live Nation Australasia’s CEO Roger Field said:
“It’s totally down to the government roadmap to increasing the size of audiences that can convene.”
However, Australia’s Chief Medical Officer, Dr Brendan Murphy said:
“It’s hard for me to envisage reopening of nightclubs and big music festivals in the unforeseeable future.”
Sydney hosted a socially distant drive-in concert. For instance, in May, Casey Donovan took to the stage. Sadly, all Drive-In Entertainment concerts were cancelled in July.
All things considered, it seems the live music industry will survive COVID-19. It might be the last industry to return to the new ‘normal’. Fender’s concert proves that it is possible. Obviously, mosh-pit lovers will have to wait longer to be back in the pit.
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