Missed out on the last drop of the Sandy Liang x Baggu collaboration? No problem – the highly sought-after bow bags are making a return.
Sandy Liang and Baggu have decided to restock their popular collaboration after the initial release flew off the shelves. From now until August 17, fans have the chance to secure their desired Sandy Liang x Baggu item by pre-ordering through Baggu’s official website. There is a limit of one unit per person. We can expect pre-order items to ship in late November.
It’s worth noting that Baggu has issued a notice: “Due to production capacity, pre-orders may close earlier than August 17.” In simpler terms, if you’re considering snagging something from the collaboration, acting quickly is a wise move.
The initial release of the Sandy Liang x Baggu collaboration on August 8 was a swift sellout, leaving many disappointed fans in its wake. Some even report that the bags sold out before the scheduled release time.
Highlights of the Collection
Content creators wasted no time, taking to TikTok to showcase their gifted items from the collection. Of particular interest is Baggu’s mini nylon shoulder bag, adorned with Sandy Liang’s characteristic ribbon bows on each side. Available in soft pastel baby blue and timeless all-black. Both variations of the Mini Bow Bag cost $62 USD.
Baggu’s “Flower Market Plaid” recycled nylon fabric stands out as another highlight in the collection. Sandy describes it as a tribute to the classic Asian grandmother shopping bags. This print graces several of Baggu’s signature styles, including the popular shopping totes in both Standard ($16 USD) and Big ($20 USD) sizes, the Medium Nylon Crescent bag ($58 USD), and both the Cloud bag ($58 USD) and its larger counterpart, the Cloud Carry-On ($88 USD).
The collection also extends to lifestyle accessories such as the Dopp Kit ($34 USD), Packing Cube Set ($38 USD), and Picnic Blanket ($72 USD).
Sandy Liang’s creative touch is evident in an oblong canvas tote bag adorned with navy script embroidery that proudly declares, “A collaboration between Baggu & Sandy Liang.” This piece is expected to be a coveted “It” item.
Accompanying it are the navy-trimmed canvas Medium Boat Tote ($62 USD) and Small Boat Tote ($52 USD), along with another charming tote embellished with delicate black logo ribbon detailing, available for $52 USD.
The Release Strategy
The collaboration was teased via an Instagram mood board on Baggu’s account. A fitting strategy for the environmentally conscious accessory brand. Hints and sneak peeks were shared gradually on both brands’ social media platforms in the days following the initial tease.
The limited styles made their debut at Liang’s Lower East Side location on Tuesday, August 8. While the full collection is on the Baggu website.
Following the rapid sellout of the collection, Baggu has also announced plans for a restock later in the year. Baggu has sent an email update to subscribers, and will share more details as they become available.
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