Beats by Dre has tapped American Youtuber and influencer, Emma Chamberlain for their latest campaign; showcasing the brand new cosmic colours for their Studio Buds+.
The Beats Studio Buds+ launched earlier in the year with a transparent colour option. Now with the help of Emma Chamberlain as their alien goddess, Beats is releasing two new colour ways in “Cosmic Silver” and “Comic Pink.” The stunning metallic hues give us a peek at the newest Studio Buds + product upgrade.
The internet personality joins Kim Kardashian, Cardi B and A$AP Rocky as a brand ambassador for the brand.
The New and Improved Studio Buds+
In the campaign, Chamberlain is in the cosmos, a quirky pink and dark silver shoot. Surrounding her, are pink and silver metallic orbs. They are decorated with glittering metallic eyeshadow, fun hairstyles, and enticing outfits. Chamberlain, has previously partnered with Calvin Klein, Hollister, Luis Vuitton, and Lancôme. The ads feature her wearing the Buds+ colours with matching outfits and makeup.
The pink and silver metallic hues featured in the photos highlight the new colour ways, while showcasing their new-and-improved details. These details include additional active noise cancellation, improved call performance and longer battery life, for both iOS and Android users.
Dubbed “The Beauty of Immersive Sound,” the campaign aims to merge the realms of technology, beauty and fashion through a futuristic lens as Chamberlain shifts from intergalactic and ordinary to glamorous and future-proofed.
It’s the latest advertisement for the audio company to feature a well-known face. In a commercial from July, rapper A$AP Rocky appears in a Beats ad, rushing to a nearby store to buy diapers for his and Rihanna’s newborn.
The two colours are available from September 7th and sold at apple.com, Apple Stores, Target, and Amazon.
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