Today the image born from photography or film is one of the most powerful single elements a brand, label, designer, recording artist, celebrity or manufacturer can possess. In this edition Living Legends Vol 9, we look at the lives and creative work from some of the biggest names working in contemporary/fashion photography on the planet today.

We have recently just seen the passing of an era, as many of the greats have recently left us. Corinne Day, Richard Avedon, Helmut Newton, Horst P Horst, Irving Penn, Herb Ritts, Robert Mapplethorpe, Norman Parkinson are all sadly no longer with us, but their photographic legacy, like that of historic monuments will forever live on. Their epic images that managed to capture a feeling of their times. Today a vibrant pantheon of living legends continues this famous legacy of image making.