Written by Paul G Roberts
NOW is an advanced toolkit for businesses looking to connect and inspire their customers. Many of the advanced marketing practices and consumer analytics covered in the book were pioneered by Roberts and his teams working with the most sophisticated marketing corporations in the world. The secrets to success in using these techniques is explained and illustrated in a lucid and compelling fashion.
The book pays special attention to the changing nature of marketing communications through new technologies, and devices. A special App version of this book with streaming videos and movies is now available on Apple’s iTunes for just $9.99.
This Toolkit for Modern Business Warfare covers many of the leading edge approaches and thinking on consumers, technology, marketing, advanced tools and approaches for building a change oriented successful business. Roberts has compiled these tools having worked for many of the world’s leading brands and businesses, many of the tools and approaches included herein have been pioneered by him and his businesses. Throughout this book are many of the creative case studies that were created under his direction at Agency Brand Entertainment Group, Branding Establishment. This edition was first published by the Brand Entertainment Group for worldwide release in 2007.
This updated “info-tainment” version has been republished for worldwide release as an App for iPad and iPhone on iTunes, as well as other App stores, as well as a printed book, available on-line at www.brandingestablishmentgroup.com, Amazon.com and as well as the world’s better book sellers in 2010. “Roberts lists many challenges facing today’s companies. I believe today’s global marketer must be somewhat bipolar, or at least ambidextrous, because 50% of the marketer has to be focused on absolute continuity and consistency and the other half introducing and executing rapid change.” Rick Scully, Global President Of Marketing, Fosters Group
“At a time when an explosion of communication opportunities has had the perverse effect of making effective connection with any audience more difficult, and one in which generational’ change seems to occur every five years, today’s marketers face enormous challenges. Roberts’ easily read and highly entertaining book provides great guidance, using well illustrated examples, as to what works for Baby Boomers and Gen Y, and everyone in between.” Graeme Liebelt, Managing Director & Ceo, Orica Limited “NOW is true reality. This is a must read for those who want to be better leaders. The book is compelling from the first to last page with insights that are sure to stimulate ideas and reveal opportunities whether your business is a Start Up, Family Owned or Corporation. In fact it is the book for those SME’s wanting to get the jump on the big corporations!” Mike O’Neill, Ceo, Tec (Australia & New Zealand), The World’s Largest Member Organisation Of Ceo’s.
“Paul I loved your book. I have a 21 year old aspiring marketer as a son. I have told him he could do worse than to learn some of your NEW Commandments.” Terry Davis CEO Coca Cola