The Family that Models for Balmain together stays together

 

balmain
Bella Hadid, Gigi Hadid, Joan Smalls, Erika Smalls, Kylie Jenner, Kendall Jenner for Balmain fall catalogue 2015, photographed by Mario Sorrenti

 

It’s tough enough for a single person to make it in hollywood, so when siblings make a shared name for themselves naturally they stand out like rarefied creatures.

Fashion Label Balmain has congregated the ultimate sister act tribe to dominate their 2015 fall campaign. At the apex of the brood pyramid, top model Kendall Jenner features with little sister Kylie Jenner in shimmery power suits. Supermodel Joan Smalls also returns as the face of the French brand, this time with her sister Erika Smalls. Gigi Hadid and Bella Hadid team up for a picturesque photoshoot, proving good genes run in the family.

 

Gigi Hadid and Bella Hadid for Balmain photographed by Mario Sorrenti
Gigi Hadid and Bella Hadid for Balmain photographed by Mario Sorrenti

 

Is it nature, nurture, a fierce rivalry or family bond? Whatever the reason, power siblings in Hollywood continue to fascinate and mesmerize. Balmains latest army of sisters are transforming the fashion scene. The campaign casted by head designer Olivier Rousteing, is the first time a high-fashion label have featured siblings.

Rousteing is calling it  “a celebration of the unique and unconditional love of siblings”. “Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support, and love that family members can provide to one another,”

The power siblings of the entertainment industry occupy their own métier in pop culture. They have a kind of plus one celebrity in Hollywood’s invite only fame party and tend to balance the fame flame, when one sibling is out of work the other keeps the family name burning.

 

Joan Smalls and Erika Smalls for Balmain photographed by Mario Sorrenti
Joan Smalls and Erika Smalls for Balmain photographed by Mario Sorrenti

 

Kendall Jenner and Kylie Jenner for Balmain photographed by Mario Sorrenti
Kendall Jenner and Kylie Jenner for Balmain photographed by Mario Sorrenti