Marc Jacobs has a new campaign for his AW16 collection and it features musicians Marilyn Manson, Courtney Love, Missy Elliot, and Annie Clark aka St Vincent. Also featured is model of the moment Cara Delevingne and actor Sissy Spacek. Under the photos Marc Jacobs has long captions of his relationship with the star, how he met them and why he chose them for the collection.
Marc Jacobs features a shot of Courtney Love in high chunky platforms, a feathered coat and a provocative pose where she has arranged the skirting of her dress to fall behind her spread apart legs. Jacobs says Love was one of his inspirations for his 1992 grunge show at Perry Ellis.
Cara Delevingne is featured with her hair slicked into finger waves and she crouches in a suit with a large bow and huge platform shoes. Jacobs praises her “boundless energy”, “generosity” and “professionalism”.
More and More fashion shoots and campaigns need to stand out and be original in a society full of images. Jacobs has created a distinctive campaign AW16 collection by choosing darker icons of the nineties and paring them with names of the moment to stay current. The clothes are sexy, dark and elaborate as are the photographs, this campaign is intriguing. By adding lengthy comments under the images naming the celebrity modelling the clothes and providing a background of the person and their relationship to the designer, Jacobs has added a personal touch and a human face as well as a narrative to his collection.