This past September, the first new format Polo Ralph Lauren flagship store in Europe opened it’s doors on Regent Street in London. On the ground floor, customers can now create their own designs…
With the Create Your Own range, Ralph Lauren follows the new trend of letting consumers design and personalise their clothes. The new flagship store offers customers a wide range of womenswear, menswear and children’s wear with the ability to choose their own Ralph Lauren polos and caps with unique branding, numbers, other logos or their names.
Following suit on the trend of getting customers more involved by offering interactive features, Ralph Lauren joins the ranks of fashion designers and streetwear brands alike, such as Nike and Prada, who have already established this model.
In addition to going to the flagship store and customizing your pieces, you can also design and purchase them on the Ralph Lauren’s online shop.
Read more about Ralph Lauren’s creative journey and success story in Fashion Industry Broadcast’s Masters of Fashion Vol. 31’, available on Amazon.
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