The brand was created by Murielle Scherre in 2003. She had always been captivated by lingerie, but it was during her time as a designer in fashion school that she realized just how much she preferred working with the curves and contours of the human body. After graduating, Scherre worked for a number of fashion companies, an experience that left her disillusioned. At this time, she decided to follow her passion of lingerie and opened La Fille d’O.
Her collections are inspired by the never-ending struggle between sex and the innocent that Scherre believes many women are familiar with. Bodysuits, exposed breasts, black leather and the notion of bondage, all play a key conceptual role within their lingerie designs. What separates the label from their competition is the quality of their handmade designs and their dedication to the comfort of women, no matter their shape or form.
Check out the 5 Minute Web-Doco on La Fille d’O above for more!
Film by Sally Laous
Written by Charlie O’Brien
Read more about La Fille d’O at FIB’s Masters of Fashion vol. 40 “Lingerie” available now at Amazon and all good book stores!
