The last week of ‘fashion month’ has not gone off without a hitch. Rumours of model mistreatment at a Balenciaga casting call have been swirling and last night James Scully took to Instagram to sound the alarm. Under fire for abuse and racism, Balenciaga have been forced to issue a public apology.
As a long time member of the fashion world and someone who often sees behind the glossy, picture perfect scenes, casting director James Scully has vowed to expose and call-out abusive behaviour and practices in the industry. This is a man who once stood on stage and proclaimed that the fashion industry is more sadistic and much meaner than people could possibly imagine. It took only a single day of Milan Fashion Week for Scully to step into action.
Taking to Instagram, Scully posted an image of a quote by novelist Anne Lamott: “You own everything that happened to you. Tell your stories. If people wanted you to write warmly about them, they should’ve behaved better.” While a powerful quote in its own right, it is the accompanying text that set the fashion industry astir. In his caption, Scully takes aim at the “usual suspects” who are up to “same tricks” and spills the details of one frankly horrifying story in which over 150 models were forced to wait for three hours in the dark during a casting call for Balenciaga leaving them “traumatised”. Equally terrible was the apparent mandate from Lanvin stating that they did not want to receive any women of color candidates.
Scully also isn’t shy about naming names. Referring to them as “serial abusers”, Scully drags casting directors Maida Gregori Boina and Rami Fernandes over the hot coals for their unfortunate history of racist policies when casting. Four years ago, the pair came under heavy fire for an all-white line up at Dior. This also isn’t the first time Balenciaga have been criticised as its creative director Demna Gvasalia has also come under fire for using an exclusively white cast in his first showing for the house but course corrected in time to send a diverse group of models down the runway last fall.
In addition to the controversial casting requirements, Scully also highlights the “same tricks”, namely, bullying, discrimination, the “sneaking in” of underage (15 years old) girls and the general inhumane treatment of models. As a result of this treatment, Scully reports that most of the girls have asked for their options to be canceled for Balenciaga as well as for the other fashion houses the employ Gregori Boina and Fernandes, including Hermés and Elie Saab.
In response, Balenciaga has gone into full damage control and issued a statement saying that they have discontinued their relationship the casting agents and apologised to the agencies of the models. The full statement reads as follows: “On Sunday, February 26th Balenciaga took notice of issues with the model castings carried out on that day. The House reacted immediately, making radical changes to the casting process, including discontinuing the relationship with the current casting agency. Additionally, Balenciaga sent a written apology to the agencies of the models who were affected by this specific situation, asking them to share it with them. Balenciaga condemns this incident and will continue to be deeply committed to ensure the most respectful working conditions for the models.”
This news is especially disappointing coming off the back of incredibly diverse and encouraging fashion weeks in New York, London and Milan. While we hope that these actions are limited to these individual casting agents and does not reflect the attitudes of the designers and fashion houses as a whole, it is a timely reminder of how far the fashion industry has yet to go in the push for equality. Now it is up to the fashion industry to step up and continue to take steps to eradicate these policies.
