Unsurprisingly, today Wonderbra is synonymous with sex appeal and has an extensive range of styles, colours and sexy features. The brand is known for its ability to give the everyday woman sexy curves and sensational cleavage. Globally, Wonderbra is famous among women and men for its phenomenal underwire, sensual styles and jaw-dropping effect.
In its native Canada, the brand still promotes the functional qualities of its products which is a departure of what originally made it so popular during the 70s. The Wonderbra was classed as a luxury product with one of the highest price tag of any mass-merchandised brand.
This revolutionary style of lingerie became a hit with British women due to a British Vogue article about the boom of the padded bra and Gaultier’s yearning for underwear to be worn as outerwear.
Wonderbra has been reported as one of the greatest fashion innovations in history.
To read more check out FIB’s Girl’s Guide to Lingerie available on Amazon and at all good bookstores!
Written by: Paul G Roberts
Film by: Monica Winefield
