Here at Fashion Industry Broadcast, our mission is to document culture, artists and icons from the 20th and 21st centuries. We’re continually stumbling across creative talent – whether that be a local women’s street art & hip-hop collective or a world-renowned pop icon. We thought we’d start dishing the dirt on who or what we’re lusting after each week. Next up all eyes are on Sophie Edelstein: an Aussie filmmaker with an incredible knack for transforming high end fashion campaigns into whimsical tales.Â
Melbourne-born creative Sophie Edelstein caught our eye last week following the release of the Smythson rebrand short film ‘Journey to the Wild Side’. Edelstein is an award-winning independent director who’s earned her stripes creating commercials for Gucci, Semaine and Westfield.
Edelstein studied at Oxford University in London before interning at Vogue, UK. Building up an impressive portfolio across the spectra of creative writing, screenwriting, film and art, Sophie eventually secured the position of Arts Editor at Russh Magazine.
Her portfolio contains digestible clips of interviews with Jemima Kirke, Dita Von Teese and Dame Edna. But what really tickles our fancy is her ability to inject creativity and surrealism into otherwise dull fashion narratives. How often do you catch a fashion advertisement that casts a long-legged bombshell merely strutting with an oversized handbag? It has absolutely been done to death. But have you seen a prestigious shoe campaign that doubles as a murder mystery? It’s timeless in it’s ingenuity.
As huge Girls (HBO) fans, we were pretty stoked to stumble across this interview for Semaine with Jemima Kirke. It’s innovative, raw and honest – so basically, it fits Jemima to a tee.
And this amusingly humanising interview with Mario Testino is further evidence of Edelstein’s ability to spin an an engaging yarn from behind the lens. She truly has the knack for shooting innovative and personalised interviews.
It’s a risky move to embolden advertisements with an element of prose and long-winded storytelling, particularly in a society ever-dominated by short clips and undiagnosed attention deficiency, but for Sophie Edelstein it’s a formula that slays. We’re ashamed we rocked up so late to the appreciation party, but we’re bloody excited to see what else this bright Aussie has up her creative sleeves.
Be sure to check out some other tasty bites from Sophie Edelstein’s portfolio and our thoughts on her recent Smythson rebrand. Stay tuned for next week’s Creative Crush!
