ASOS is calling for sustainable design and launches a pilot training program to boost circular fashion.
The fashion industry has had a hard rap from the eco-conscious recently. As the world’s second-biggest polluter, the negative pushback doesn’t come unwarranted. But for the past few years, we’ve witnessed big names in fashion striving to be more eco-friendly. Brands such as Veja and Simon Miller have been working on sustainable concepts and several luxury fashion houses have followed the trend, shifting towards more ethical approaches.
Following the call for a more ethical industry, British e-tailer ASOS announced they will stop using cashmere, silk, feathers and mohair by the end of January 2019. And now, the retail powerhouse has teamed up with the London College of Fashion’s Centre for Sustainable Fashion (CSF) to launch a sustainable training program on circular fashion for the ASOS design team. Fifteen employees will take part in the pilot training program.
According to Vanessa Spence, the Design Director at ASOS, the training program’s purpose is to educate the designers with skills to put sustainability and circularity into practice. ASOS’ journey to designing products in a more responsible and eco-friendly way could lead to a game-changer in the world of fashion industry. The brand is setting a trend for other online fashion retailers and promoting an industry with less waste and more heart.
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