This Brooklyn-based label creates custom-made and one-of-a-kind personalised fashion pieces, designed by you!
Fronted by a team of two sisters, Wren + Glory is changing the face of streetwear with a bold new business model: pieces designed by the consumer and tailor-made to the consumer’s own unique sense of style.
This game-changing idea was born in 2018 when co-founder Gloria Bijou, having a hard time finding clothing that suited her unique fashion sense in conventional stores, hand-painted a jacket for herself and her daughter. When this jacket proved to be a hit with family and friends, Gloria discovered her niche in the fashion world and teamed up with her sister Renee. The team began selling their designs on social media and haven’t looked back since.
Starting off as an exclusive label for the cool kids in New York City, Gloria and Renee have taken their brand global, shipping internationally from their studio. Their pieces are rebellious, punky and personalised, taking a streetwear staple like a blue denim jacket and elevating it to the level of high-fashion couture. They can be colourful, whimsical, over the top, or humorous; it all depends on what you want from your product!
Wren + Glory are a perfect fit for fashion-forward millennials who want their style to communicate who they are to the world, and shout their individuality from the rooftops. It is this personal aspect of the brand that really speaks to their customers, the team working one-on-one with you to make something that has never been made before. With W+G’s help, you can literally wear your heart on your sleeve.
These unique and pop-culture referential pieces have proven to be a hit with celebrities as well, with frontwoman of the band CHVRCHES recently showed off her customised W+G jacket on stage in Mexico.
As the brand works tirelessly to keep up with the high demand of their one-off designs, they also release a collection each month of hand-painted, custom jackets with surprise collections featuring sweatshirts, button-downs, shoes and accessories dropping throughout each month of the year, so you’re sure to find your new favourite piece in their catalogue.
On top of all of this, Wren + Glory use their in-demand platform to raise money for causes close to their hearts.
“Every few weeks, we design & release a Limited Edition Jacket, where a portion of the proceeds go to help worthy & outstanding foundations. Shop our FOR A CAUSE Collection and help us give back.”
Each product in this collection is associated with a charitable organisation, where a percentage of sales are donated, while also raising awareness for these causes in the design of the products themselves. Charities currently being supported by W+G include breast cancer research, The Trevor Project, and the March For Our Lives Foundation.
What a great way to express yourself and support some truly important causes at the same time.
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