Bright colours, LED lights and a nightclub atmosphere… Alexander Wang‘s new campaign will set you in a party mood. Get on the bus!
Wang got us used to black and white, minimalist and graphic campaigns. But this time, his Spring/Summer 2015 ads take us to a colourful party bus.
The project was directed by Pascal Dangrin of KIDS Creative, and shot by talented Steven Klein. The models, Ewers, Binx Walton, Dylan Xue, Lexi Boling, Sarah Brannon and Vanessa Moody, are girls who come out with the designer, which makes the shoot so authentic. ‘It kind of just feels like last weekend’, shares Wang.
Where did that idea come from? Wang simply loves party buses:
“It’s the secret to prolonging a good night! There have been so many times when people leave a club and they have to split up and find taxis or get stuck in traffic. They sober up. The party bus is the traveling party. It never stops.”
It’s Wang who never stops surprising us…
Read more about Alexander Wang in Fashion Industry Broadcast’s Masters of Fashion Vol. 31, available on Amazon books and all better booksellers.
Click on this link to find it on Amazon books.
Souria Cheufi
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