The Australian clothing brand, Zimmermann, together with digital commerce consultancy, Tryzens, launched a new website to drive online growth and facilitate global expansion.
Tryzens, the international digital commerce consultancy, is working with Zimmermann to shift it’s eCommerce operations to Magneto Commerce Cloud to reinforce the customer experience and to support their ambition for international expansion.
Zimmermann was founded in 1991, in Sydney, by the sisters Nicky and Simone Zimmermann. It’s an iconic Australian brand and they are known by their sophisticated feminity and their passion for detail and colors.
In order to take advantage of the growth and potential the brand is having, Tryzens is supporting the retailer to migrate to a cloud-based infrastructure. This is allowing Zimmermann to improve site speed, ensure complete accuracy and provide the capacity to manage a higher volume of transactions.
The website provides to the brand’s customers a checkout journey with integrated real-time tax and duties calculations for different markets. It also has the facility of “Find In Store” which offers real-time recommendations, information on the stock near the customer’s locations, among others.
Rebecca Jourdan, Head of Digital at Zimmermann, commented: “We are delighted to have the new site go live and are confident that, with its new features, it will provide a more sophisticated shopping experience for our customers and will improve operational efficiency for Zimmerman’s business users. Tryzens’ experience with Magento Commerce Cloud and its work with other high-profile Australian brands seeking international growth, along with its strategic guidance and continued support, have proved to be invaluable as we move forward on our global expansion journey”.
Andy Burton, CEO of Tryzens, added: “Our user experience, trade and optimization, and implementation teams have fully immersed themselves in the Zimmermann brand and collaborated seamlessly to ensure the bold approach to product design is reflected in the customer-facing website experience. Launching the new platform will form a strong foundation for Zimmermann, as they continue to evolve the Zimmermann digital brand into a seamless global experience”.
Check out Zimmermann’s new website here!
