But then we are not created equal, and some of us have the nerve to change the conversation with a level of courage and confidence that is frankly awe inspiring.
Of recent years we’ve seen a slow shift away from the skinny, Caucasian archetypes of beauty towards a much wider representation. And some are leading the way in style.
Enter Paloma Elsesser, a model who has defied the stereotypes like no other. Female, of mixed African American, Latin and European descent, and a size 14, Paloma’s American, English and Swiss citizenship have afforded her and her sister Ama a unique opportunity to revolutionise the space of diversity in representations of Beauty.