The leading worldwide fashion houses are busy previewing their Spring 2022 campaigns. There’s no hesitation in delivering anything short of eye-catching perfection this season, as the industry starts to rebuild.
The start of a new year coincides with the launch of new campaigns from all of your favourite brands! This season’s looks are back in full force. All of the best Spring 2022 fashion campaigns can be found below…
Givenchy
Matthew M.William’s for this Spring’s Campaign is using top model Kendall Jenner. William’s is Creative Director of Givenchy men and women’s collections, debuting the ‘Kenny’ bag on this Spring’s cover.
The new accessory draws inspiration from the newest Parisian-croissant bag. Its distinctive design makes an impact with unique fabric folds, thick leather texture and a relaxed crescent shape. Predictions say that this one is set to become the newest piece in the ‘it-girls’ Instagram wardrobe this Spring. The artist Josh Smith worked in collaboration with many pieces in the Spring collection and whose brushstrokes are painted in the background of the magazine’s cover.
According to Paper Magazine, Williams is deeply inspired by Smith’s work, claiming that “his artistic vision represents Givenchy’s modern ethos, and I’m grateful that Josh has let me and, now, so many others fully step into and explore his world.”
Versace
Versace Spring 2022 features the powerful Hadid sister duo, Gigi and Bella. The heart and soul of the campaign is, fittingly, sisterhood and friendship. The pair model with Donatella, who speaks warmly of the sisters, stating that “I want this campaign to be a warm hug to the global Versace family at the start of 2022!”
Malone Souliers
Classic, bold, and vibrant pieces fill this Spring’s Malone Souliers 2022 Collection. The creative direction of Mary Alice Malone constructs a beautiful, summery collection.
Her women’s collection features bright shades, with a fine and delicate fabrication. The brand’s men’s collection is slightly suaver, it has a simple and highly sophisticated look. The men’s collection contains less vibrant tones and more environmentally clean, sustainable palettes.
Batsheva
Modelling the Batsheva Spring Collection is the eyes behind the look herself. Batsheva Hay debuts her campaign in New York leaning on a phone booth. Her unique and almost 80s-inspired eccentricity stands out greatly against the ordinary landscape of the New York streets.
Miu Miu
The comeback of nineties low rise clothing, from low rise skirts and crop tops, inspire the Miu Miu Spring Campaign. The campaign, ‘Basic Instincts’, exemplifies its simple, daring uniform-schoolgirl look.
The top models leading the campaign are Emma Corrin and Hailey Bieber, with photographs by Tyrone Lebon. Styling is by freelance Fashion stylist Lotta Volkova.
Alexander McQueen
The English Fashion Designer delivers his classic all in black, almost-Matrix style collection; a dark and seductive aesthetic for this Spring. From chandelier lace blazers to crystal-embellishments adorning corsets. The photographer Steven Meisel creates a slender aesthetic through photographing Lara Stone, Anok Yai, Jill Kortleve and Fran Summers in black and white.
Marrakshi Life
Stripes, stripes, stripes! The inspiration of the collection is Moroccan aesthetics and it is all hand-woven by Artisans.
It is a graphic and bright series featuring Collection 10, crafted in its Marrakesh workshop. It features almost pyjama-style pieces, stripey, high platform shoes and quilt resembling cloaks.
Fendi Men’s
The Fendi Men’s collection launched for Spring features a colourful, summery campaign shot by Mattia Zoppellaro on Rome’s headquarters rooftop.
The campaign is led by Creative Director Nico Vascellari who creates a mysterious and slick aesthetic underneath the grey, cloudy Roman skies.
Prada
The “Euphoria” actor and LGBT activist Hunter Schafer is the face of Prada’s new “In the Mood” Spring Campaign; with models Selena Forrest and Julia Nobis. The brand has simple, sophisticated, high-end pieces.
Michael Kors
Kendall Jenner models Michael Kors Spring Collection on the rooftop of Prospect Tower in East Manhattan. Featuring the bright lights of the Empire State building and silhouettes of classic apartment buildings lining the skyline.
The collection ranges from day looks to an evening gown, giving off visual connotations from basking in the city sun to enjoying the New York lights that line the city that never sleeps. According to Paper Magazine, Kors claims that the aim of his campaign is to “bring to life urban romance and the unique juxtaposition of the strength and grit of New York City with the love that it inspires time and again.”
Salvatore Ferragamo
The photographer Hugo Comte captures the cast lounging in utmost sophistication in Vara designs, perusing through the Daliesque-picture perfect Italian landscape. The brand accessories include Gancini buckles, Tramezza loafers and Studio bags.
Moschino
Gigi Hadid leads the new Spring Moschino Collection. It features a child-like, candy colour aesthetic that almost looks delicious enough to bite into!
Its debut, in September in Bryant Park in New York, recreates the designer’s childhood. The display contains toy safari animals – from elephants to giraffes and baby pastel colour palettes.
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