“Loubi’s on the Beach” is a retail concept that on Monday, took over the Corner Shop at Selfridges London flagship.
The Christian Louboutin immersive pop-up features a boardwalk, beach huts, and an on-site lifeguard. But, if that’s not all you need, don’t fret. The pop-up also contains a kiosk that boasts a limited edition Christian Louboutin branded ice cream and chilled seltzer. The perfect summer combo, luckily London’s just reach their summer season!
All inspired by the Greek capital Athens and the Cyclades, an island group in the Aegean Sea, the summer collection features the brand’s “Greekaba” summer collection. As part of Louboutin’s annual ‘seasonal cabas‘ the collection celebrates the founders’ love of travel.