Tumblr Of The Month: Where I See Fashion

Bianca Luini demonstrates that fashion is not only in clothes. From architecture, to painting, and nature, the Italian blogger sees fashion everywhere.


Where I See Fashion is a blog about fashion and everything that inspires it, such as art, design, nature and photography. The young Tumblr addict likes to choose beautiful fashion pictures and match them with images that she finds related to them. The project started randomly in 2013:

“The idea behind this blog came while I was doing image research for a uni project. By chance I saw two pictures near each other and I suddenly noticed they were somehow related. Since then I couldn’t stop noticing similarities in other pictures all over the Internet, so I decided to organize them by pairing them… And that’s when I started WISF!”

The Milan-based creative never thought it would go that far, however her Tumblr counts more than 200 matches! Her ultimate dream: becoming a fashion photographer or editor. She does have one skill for it: great attention to details.

Discover more fascinating fashion matches here.