Rihanna: The New Face Of Puma

After months and months of teasers, the sporting company Puma has finally revealed the first official image of Rihanna as the company’s brand ambassador. If you didn’t already know, the pop sensation took her love of fitness to the next level by signing herself up to be the creative director of Puma last December.

“Signing Rihanna is a fantastic step for Puma,” said Bjorn Gulden, the CEO of the sporting brand. “Her global profile, her charisma, her ambition – all [of] these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”


Rihanna with Puma. Photo Credit: Puma.



The new face of Puma. Photo Credit: Supplied Online





The image is a reminder to us all that no-one can quite rock a crop-top like she can. Wearing Puma workout gear, the pop singer RiRi could easily be mistaken for a fitness model. Now we know where we can get the look… we just need the secret to getting the abs.

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