Reebok enlists the help of 19 year old London based photographer Vicky Grout to bring back the 90’s classics.
Known for her documentation of grime’s most influential artists using 35mm and digital cameras, Grout has teamed up with Reebok. In the past, she has worked with Feki, Monki, Little Simz and Kaytranada, just to name a few.
Just having held her first solo exhibition in London at the Hoxton Gallery, it was only days after, her campaign was released with Reebok.
This isn’t the first time that she has worked with them either, having documented their SS16 collection earlier on, which featured models Marley, Max, Bluebell and Nav.
The campaign features 16 year old Anaïs Gallagher, both model and daughter of Oasis’s front man Noel Gallagher. It was launched at London’s Rook and Raven Gallery.
‘I am thrilled to be part of the launch and now be part of the Reebok family.’ – Anais Gallagher
The collection is a re-release of the brands Vector range, which is especially opportunistic at a time where the 90’s and 00’s are taking the fashion and music industries by storm. Grout said, “We shot in the East London against a brutalist and urban backdrop, I felt like the shoot had to be in an urban setting.” Her choice in setting was definitely a clever move as these campaign photographs have come up amazing!
“Some brands go quiet and over the past few year Reebok Classic is coming back big!” – Grout
As well as the stunning Anais Gallagher, the campaign also features Game of Thrones actor and Omen actor, Raleigh Ritchie (also known as Jacob Anderson). British photographer Jon Attenborough shot the images with Ritchie.