The pop sensation Justin Bieber was discovered as a 13-year-old by Scooter Braun in 2008. Braun, an American talent manager, stumbled across Bieber’s videos on YouTube.
Bieber’s first album, My World 2.0, was released in March 2010. It debuted at No 1 and was certified platinum in the U.S. His concert biopic film, Never Say Never, nearly matched the record for the biggest opening weekend of a concert film. His second album, Under the Mistletoe, debuted at No 1 on the Billboard 200 when he was still only 18 years old.
He has since released a further two albums, titled Believe and Purpose, both of which debuted at number one on the Billboard top 100 charts. Justin Bieber has been growing up under the scrutinising eyes of the public but his ability to reshape his image with time has allowed him enduring popularity across the globe.
You can learn more about the rise of the teen heartthrob Justin Bieber in FIB’s 5 minute web-doco.
Edited by Jess Muscat
Film by Gewargis Davidoff
You can find more information about your favourite pop stars in Fashion Industry Broadcast’s Masters of Music Vol. 21 Pop here.
