Step Aside Kylie – Another Kardashian Launches a Beauty Line

Kylie Jenner will no longer be the only member of the Kardashian clan to run an empire of beauty.  Three cryptic videos were revealed on Instagram last night of a date and a tag: @kkwbeauty.  Who’s the K?  It’s KIM!


A post shared by Kim Kardashian West (@kimkardashian) on Jun 13, 2017 at 10:58am PDT

The three Instagram videos are the same, silent promotion of one date, 21.6.17 – the 21st of June of which the world is assuming will be the launch of her beauty line KKW Beauty.

Kim Kardashian West has even created an Instagram page for her beauty line which is tagged in the videos.  Too soon?  Apparently not to the 47.7k followers that the page already has.  The page also has no posts yet, except for the same promotional videos of the launch date.

Kim had recently collaborated with her little sister Kylie in creating Kylie Lip Kits exclusively inspired by Kim, following the success of Kylie’s KoKo Collection which was inspired by her older sister Khloe.  The series consists of four signature shades of nude and is promoted all over Instagram and the Kylie Cosmetics website.

Who will have the better beauty line?  It is safe to say that this is going to be big.