Givenchy’s first ad campaign under new creative director, Clare Waight Keller’s empire has officially dropped and all we can say is we hope you like cats.
Since 2005, Riccardo Tisci has been running the fashion house but recently stepped down with rumours stirring that he might be moving onto Versace. Fortunately, for Givenchy fans, the spot was quickly filled with none other than Clare Waight Keller who is officially the first female creative director of the label. She follows in the footsteps of Maria Grazia Chiuri who became the first female creative director of fashion house, Dior. Girl power!
We all knew that the Givenchy look would be slightly different upon the arrival of the new creative director, however, the label seems to have maintained that edginess throughout their new ad campaign. The campaign, titled ‘TRANSFORMATION SEDUCTION’, is bold yet elegant and intriguing with the addition of cats in several of the images. The cats are said to reference the feline prints from the 1953 collection by Hubert de Givenchy.
The campaign is all black and white and was shot by Steven Meisel who has turned his camera on for the likes of Vogue and Madonna. They are sexier than Keller’s previous works yet nonetheless stunning and empowering.
For more on the latest Givenchy ad campaign, click here.