H&M Meets Erdem Shot by Baz Luhrmann

For those who like high fashion but steer away from the price tag, this one’s for you. H&M has announced they are officially collaborating with big time fashion label ERDEM.

H&M creative advisor Ann-Sofie Johansson, designer Erdem Moralıoğlu, and filmmaker Baz Luhrmann. Photo Credit: H&M

H&M, known for its ability to provide simple, affordable, statement garments has added Erdem to their list of iconic collaborations, some of which include Jimmy Choo, Versace, Balmain, Alexander Wang and Karl Lagerfeld. Erdem Moralıoğlu said in an interview how excited he was to join the list of reputable names that have also collaborated with the brand.

“It’s such an honour to join the group of designers who have collaborated with H&M.”

Erdem has been seen on many red carpets and on celebrities such as Emma Stone, Ruth Negga, Keira Knightley and Nicole Kidman. The collection is said to feature womenswear, an accessories line and, for the first time ever, a collection for men. H&M also announced that visionary film director Baz Luhrmann ‘will bring the collection to life through his unique storytelling’.

The collaboration pieces are set to hit selected H&M stores and online by November 2.