Kim Ellery has crept from the traditional catwalk showcase in favour of displaying her SS18 collection virtually, albeit, dramatically, on four giant LCD screens.
The Perth-born fashion designer wowed Paris Fashion Week attendees with an innovative alternative to the usual runway trope; instead, showing her latest collection via video display.
The idea to supplement runway shows with rich media is far from new, but an entire show based on the screen? It’s a fresh take, and one that undoubtedly appeals to tech-addicts.
Ellery – a retail assistant-cum-fashion designer – always had an advantage catering to the needs of her target market, “that was where I learned what women look for in the fitting room.”
So it comes as no surprise then that her fashion shows reflect her forward-thinking; compensating for a society hard pressed to spend five minutes away from the screen.
Check out Ellery’s SS18 Collection below! What do you think we can expect from runway shows in the future?
