American rapper and street culture icon Travis Scott is collaborating with Australian street wear brand Ksubi for a new capsule collection, which will launch globally on the 12th of October, including General Pants Co. in Australia.
The new collection will feature 10 various pieces including T-shirts, jeans, hoodies and jackets. The clothing style has a more hand-made look to it, with one of the t-shirts featuring a hand drawn eagle by Travis Scott. The most unique items in the collection would have to be the jeans, which all feature a distressed look that Scott added to create a grittier feel, saying ” Distressed jeans are a sign that you’ve been through some shit”. Other items include a t-shirt with a flaming version of the famous Ksubi ‘no dollar’ print, a t-shirt with a flying skull motif, and a denim jacket with the same motif on the back.
Along with the textured style, Scott wanted to pay homage to his hometown of Houston, Texas by adding double pockets to the jeans, a feature that he claims has a ‘Houstonian accent’. He also wanted the clothing to have an every day fashion feel, though something that you can still wear to a party or a nightclub.
This isn’t Travis Scott’s first rodeo collaborating with a fashion brand; Scott released a collection with Helmut Lang earlier this year, which featured clothing alluding to the rapper’s previous albums.
As for Ksubi, the brand seems to be making a name for itself in hip-hop culture, a brand that Travis Scott is known for wearing, along with other rappers such as The A$AP MOB (particularly A$AP Rocky and A$AP Ferg), who also reference the brand throughout their music. Other artists who have referenced or worn Ksubi include Vince Staple, Lil Uzi Vert and R&B sensation The Weeknd.
The collection will be available online at 12pm on the 13th of October after the international in-store release. The items can be found on Ksubi.com, which currently features a dedicated page for the release accompanied with a backdrop image of Travis Scott and the iconic flames motif.
With the countdown on for the release of the collection, it will be interesting to see where Travis Scott will take his next fashion venture and what Ksubi’s next hip-hop/fashion collaboration might be.