Viktoria Novak Crowns The Melbourne Cup

It has long been my stance that the racing industry Is really just a cover for women to live out their fairy tale “tiara” moment.  Where else outside of the age of five and your wedding day can we truly get away with it en masse. And with the Melbourne Cup ever looming, it’s now or never to go headfirst into your ultimate hat fantasy; fortunately, designer Viktoria Novak shows us how.

Source: Disney’s Tangled
Jennifer Hawkins. Source: lovetwain.com

Novak launched her Millinery line in 2006 and has been a rising star ever since. Her designs feature across every noteworthy fashion editorial and bridal publication, and for good reason. Each piece is painstakingly hand-crafted offering bespoke designs of the highest quality. Novak’s millinery skills are sought after by the most discerning Fashionistas and among them, Australia’s very own Jennifer Hawkins. She even took to New York Fashion week in 2015 with what was a triumphant debut and a sign of her global presence to come. The one-of-a-kind pieces could set you back thousands. But for those who don’t live the celebrity lifestyle don’t fret, you can secure a piece for an easy few hundred. Let’s just hope you back a winner!

According to News.com this racing season is a busy one for Novak. With over 200 custom orders on the ticket, it is a great sign of the relationship between fashion and racing in Australia. In a statement with Confidential, Novak describes her preparation which takes over three months catering in order to meet demands for race wear. Successful art can evoke an emotion, and Novak’s pieces are no exception! She clearly understands the power that dress plays in altering our temperament:

“When you wear a crown, it changes something in you,” she explained, “your physique, your attitude, your confidence, and it gives you this positive energy, there’s something special about it.”

Source: Viktoria Novak

Days like the Melbourne Cup are not just for the punters, it’s for all enthusiasts of the Australian lifestyle and it provides a unique opportunity for everyone to get involved in presenting a fashionable front in a playful way.

Here are my top picks form her AVAILABLE NOW collection:

Which crown would you care to don on Melbourne Cup day?