If you’ve always wanted to shop “better” but, let’s face it, don’t have the time to do the research involved – this app is your new best fashion friend.
Good On You app is a complete one stop shop for rating your favourite brands based on their ethical values. The app rates a brand based on its ethical impact across ‘people’, ‘planet’ and ‘animals’ and it produces results on a need-it-now basis. Millennial’s rejoice!
The idea started when app founders Gordon Renouf, Sandra Capponi and Fayçal Fassi-Fihri found that people genuinely wanted to shop ethically, but just didn’t know how.
“We started talking to people who wanted to buy ‘better’ but didn’t know how. They told us it was too hard to find information about how a brand performed on the issues they care about. So we began building tools to bring this information together in one place.” – Good On You
The rating system extends across all areas of fashion, from Luxury Designer (think Salvatore Ferragamo) to Local Brands (Assembly Label) as well as many Fast Fashion brands (Zara). Brands are rated from 1 (We Avoid) to 5 (Great), and the app also provides consumers with info on where they are doing well – as well as areas in which they could improve.
Good On You is available globally for iOS and Android.