How did this quintessentially American style of masculinity become a regular style reference for designers and brands as disparate as Raf Simons, Supreme, YSL, Balenciaga, Karl Lagerfeld, DSQUARED and even Tokyo’s Children of the Discordance? Season after season we see the designer runways populated with retakes on the iconography of the cowboy. Cowboy motifs such as denim shirts, wide-cut denim jeans, big belt buckles, cow-skin fabrics, cowboy hats, cowboy boots, chaps, chambray shirts, bandanas, leathers, plaid shirts, and cropped jackets. FIB’s ever curious team explores how a man on his horse herding cattle in the Wild West became asymbol of cool fashion in the first place?
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Edited By: Tristan Gaiter
Author: Paul G Roberts
