CoverGirl cosmetics has become the largest beauty brand to receive a Leaping Bunny logo – officially making them a cruelty-free brand.
CoverGirl are changing the game for drugstore brands by announcing their cruelty-free certification by Cruelty-Free International. This now means that none of their products, the ingredients used in their products nor the products manufactured by the brand’s suppliers are tested on animals in any way, shape or form.
“We’re delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria,” said Michelle Thew, CEO of Cruelty Free International in a press release announcing the news. “It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing.”
CoverGirl’s parent company, Coty, is hopeful their decision will bring on change in the beauty industry. The company hopes that their decision influences other companies of similar sizes to make the change.
“If we can do it with our size and with our capability and with our complexity … every brand can do this,” explained Ukonwa Ojo, chief marketing officer of consumer beauty for Coty.
Products featuring the leaping bunny will be available for purchase later this year. Products currently in circulation are already following cruelty-free practices.
Coty, one of the world’s leading beauty companies, has also committed to at least one more of its brands becoming cruelty-free by 2020.